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1. Alburt Media Bags Media Mandate estimated to be Rs. 300 Crore for Ed-Tech Start-up BasicFirst

BasicFirst, an innovative Ed-Tech start-up, has appointed Alburt Media to manage its media mandate in India. The appointment was a result of a multi-agency pitch. The mandate includes handling overall operations of ATL across India. The account size is estimated to be Rs.300 crores.




2. Rent A Learning Tablet

Unlike others in the business, BasicFirst doesn’t restrict the usage of tab only to its own content. Using these rental tablets students are free to use the tablet to search and explore any educational content available online. more

3. Are eLearning platforms a reincarnation of traditional Gurukul?

Since times immemorial, the guru-shishya method is considered as a sacred way of imparting education in almost all traditions. The word gurukul is dichotomized version, where a guru signifies ‘teacher’ or ‘master’ and kul depicts ‘family’ or ‘home..more3.