“Colors don’t hold any importance”.
Then how would you go about explaining traffic lights, rainbow, or any warning signs?
Colors are important. We correlate things in our mind with colors to showcase our preferences and procure things, the signs we follow to maneuver our cars or the clothes we put on to depict our moods- they have everything to do with color. We engage with them every day – they surprisingly play a significant role in our daily lives.
So, how crucial is the role of colors in the e-learning world? Well, exclusively excessive it is!
Using unattentive and offhand colors can make e-learning course inundating with distracting text, images, links, and graphics; there can be lack of congruity and consistency in the learning message, and navigation becomes far complex than necessary. Consequently, it makes difficult for students to focus, understand, and learn things as desired.
This impacts the learning curve of students and in the end, they feel disengaged, unmotivated, and disinterested in their online learning courses.
However, the quality of online learning courses has tremendous potential to evolve and grow-
the only requisite is to pay attention to the undoubtedly small details that are so easy and often, overlooked. Because, in the end, the objective is to impart knowledge and so, without a doubt, yes, colors do play a key role in enhancing the e-learning experience of learners.
Factors to Keep in Mind Before Choosing Colors
- Consider Your Learning Audience’s Background
Every culture has a different meaning of particular colors. For example, red might be off-putting for one culture, while another may consider the same as a symbol of luck and prosperity. So, it is better to research about the background of your audience before reaching to the final choice of colors.
Consider the age, religion, and educational background of the audience since these factors have a direct impact upon their preferences and their interpretations to certain colors.
Keep in mind that some learners may be color blind. Therefore, you’ll need to highlight key points by using different font types, underlining them or placing them in boxes.
- Contemplate the Mood and Tone of the Content Beforehand
Always be clear and concise in what is trying to convey through the use of colors in e-learning. For instance, if your goal is to create an e-learning course for students to make the dull and boring subject fun and interesting; you should consider implementing with red, green, and orange color.
- Maintain Consistency
Once you are clear in your mind with the color scheme, be consistent in its use. Take the same color schemes to describe the same element or information on each page or throughout the document. If you use a pink-colored box to highlight an important tip on one page, use the same box for all important tips.
Consistency makes the course intuitive. And intuition within e-learning makes things smooth and easy for the learner.
- Leave White Spaces
We know colors are great but wouldn’t like to overwhelm the learner with them, or would you? Overly use of colors leads to cerebral overload and become counter-productive. This is where “white space”- the plain, clean, unmarked portion of a page comes in.
When you are using colors in a course, divide your page space meticulously. Allot areas to margins, text, and other graphics while keeping their colors in mind. Consider creating a balance between the contrast and the consonance that all the colors bring to a page. Leave sufficient space on it so that the eyes of the learner does not pop out due to irritation!
After considering all these factors, let’s find out which colors are ideal in e-learning and what benefits they bring along with them.
Colors Decoded- Go Colorful
Orange color as per the research represents enthusiasm, fascination, happiness, creativity, determination, attraction, and success. Around here, orange is definitely our favorite color!
A very exhilarating color, yellow appeals optimism, and happiness. However, don’t overdo it.
Overall, warm colors like red, yellow, and orange are great for stimulating and attracting attention to important dates and rules.
It surely works wonder and thus, enhances the e-learning experience of users!
Green color gives a sense of restfulness, balanced color. This is a great option in case you want a neutral color scheme for your e-learning that is a little offbeat from the standardized themes.
Purple color represents royalty in many cultures. It can also lend a mystical or celestial feel to designs- good for designing inspirational courses
An easy and all-time favorite choice of corporate e-learning and many big brand logos, blue is considered as calm, trustworthy, and clear.
To sum those up, cool colors like green, purple, and blue are calming and can help learners focus.
A common color is black which is used in e-learning. It can look very formal or elegant and boring at the same time. However, the advantage of using black color is that it allows you to choose really fun accent colors for designs that pop.
Brown color gives a sense of security and friendliness, while still conveying a sense of seriousness.
In case you are looking for a more neutral color that also helps to balance out the overall mood of the e-learning course, then you may think of going with brown color.
Color Me Clear
By now you must be receiving “green-light” signal in your head about the legitimate usage and implementation of colors in your courses, your house, and probably your car too. That’s great– and that is what we want!
Take note of the lessons above and implement them judiciously. Remember, color is fundamental to human experience. It’s an integral part of our lives and our imaginations and perceptions, and we definitely should leverage that in our e-learning courses to enhance the user experience.
BasicFirst, a pioneer in e-learning space, has expertise in designing e-learning courses for grade 6 to 12 and an array of competitive exams for enhancing the learning experience of students and thus improving their academic performance!